This work offers us a blend of art, communication, and technology as tools to support the creative process necessary for a globalized world. It is the result of collaboration between creatives Eusebio Ayala Torres, Jesús Sebastián García Álvarez, Virna Edith Gil Castro, Edith Aida Lozano Guzmán, Octavio Augusto Muñoz Román, and Roberto Sobrado Taymani.
It includes exercises that encourage fun and dynamic reflection, and presents a conception of products from the ethics of information use to the development of creativity.